Introduction to Business: Essential concepts of business and markets, an introductory view of subjects covered throughout the program.

Economics 101: Core concepts of microeconomics and macroeconomics including supply and demand, markets, competition, utility, economic growth and public policy.  

Financial Accounting: Understanding financial statements (income statement, balance sheet, cash flow), bookkeeping, accounting principles.

Managerial Accounting:  Understanding how accounting is a tool for management and decision making inside of a firm.

Corporate Finance: Basics of finance, budgeting, forecasting, investment decisions, and analyzing financial statements.

Marketing 101: Understanding customer needs, market segmentation, marketing mix (product, price, place, promotion), B2C vs. B2B marketing, and branding.

Digital Marketing: Lead generation in digital world, paid search and social advertising, content marketing, analyzing and optimizing digital marketing spend 

Operations Management: Productivity, inventory management, supply chain management, quality management, and logistics.

Human Resources and Organizational Leadership: Organizational structures, human resource management, leadership styles, communication, team building, and group dynamics.

Information Systems in Business: Understanding the role of IT in business, popular business software applications, basics of data analysis, cybersecurity, and system analysis.

Management and Strategy Fundamentals: Competitive analysis, strategic planning, business growth and development.

Entrepreneurship: Identifying business opportunities, business planning, funding, and startup management.

Integrated Studies: Multi-disciplinary business case studies that weave together concepts across all individual domains covered in program.

Dedicated time for 1:1 career consultations embedded within curriculum.

Hands on support with resume writing, job search and application, and interviewing process.